No doubt, Facebook and Google are the biggest, the effective, and most used platforms of online advertisements for any business. But it does not mean that there are no other paid advertising channels that you can use to advertise your products and get even better results. Today, I will give you a detailed overview of 10 alternatives to Google and Facebook ads in this article.

There are plenty of Google and Facebook alternatives for companies looking to experiment with lower CPAs or some innovative ways to reach new markets. Also, the businesses that have reached their maximum target audience through Google and Facebook ads can use other platforms to increase their revenues. 

In my view, It is probably not a good idea to put all of your advertising budgets on a limited number of platforms. I suggest trying out new channels while also optimizing your existing ones is a great idea to grow your business.

So let us explore the 10 alternatives to Google and Facebook ads

1. Microsoft ads

Microsoft Advertising, previously known as Bing Ads, also has millions of users that use this search engine. Microsoft advertising uses the search inventory of two other memorable search engines: AOL and Yahoo. In 2018, with 6 billion monthly searches, Microsoft Advertising had 34% of the US per click market share. The Bing network reaches 60 million desktop searchers that are not reached by Google. Moreover, the CPC at Microsoft advertising is less as compared to Google Ads.

2. Twitter ads

You can get a lot of traffic and a decent return on investment (ROI) on Twitter if you have a limited budget. When you consider Twitter as an advertising platform to market your product or service, your Twitter followers will increase.

3. Quora ads

Most of the Marketers these days keep up to date with the latest and creative paid digital campaigns to design a successful digital marketing strategy. So they consider Quora as a part of the strategy because of its impressive number of users. Quora is an online engineering platform that combines real people information demands with real people information solutions. It was established in 2010. Since then, it has gained much popularity as a community-based Questions and Answers engine.

I believe that Quora is a decent platform with the potential to bring a quality series of acquisitions. The advertising cost at Quora is less as compared to Facebook and Google ads. Advertisers must provide a bid amount for a click on Quora advertising, which is only available through an auction. It is the same idea as pay-per-click advertising on Google or Facebook. There is no minimum expenditure need to get started. So budgets may be as little as a few dollars.

4. Instagram ads

Instagram is a member of the Facebook advertising network. This social media platform is all about lifestyle brands and social marketing, and it is very influential with millennials. Instagram advertisements are visual in nature, and they run in a bold, linear format. Inside the app, you can show the advertisements as stories, photos, images, and more. Unlike Facebook ads, the adverts on Instagram are more social, with a built-in call to action. 

Being popular among fashion and well-being brands, Instagram is an excellent advertising platform. It puts the products in front of the audience in a more attractive way.

5. Amazon ads

Amazon is a distinct digital marketing platform in the world. This platform is popular among businesses around the globe. To target the buyers at the conclusion of their shopping path, Amazon provides different paying advertisements including, endorsed listings, banner ads and video ads, display ads, custom ads, and the ads on Amazon DSP( Demand Side Platform).

If you sell physical goods and use Google Shopping, Amazon advertisements may be the best option for you to consider. It provides you the choice of selling your product directly to Amazon customers. You also get the facility of selling the products to Amazon, which will sell them to the customers.

6. Reddit ads

Reddit is the most popular online discussion community in the world. It has approximately 1.5 billion visitors each month. This network can be a good alternative for advertising your products if you are looking for a new channel.

Reddit puts the paid content in the users’ feed. It also provides tailored campaigns based on the location and preferences of the users. This advertising channel is cheaper than Google and is ideal for targeting new customers.

7. LinkedIn ads

Linkedin is great for B2B advertising that you should give a try. With millions of business professionals as its users, Linkedin is one of the fastest emerging social media platforms that provides you the opportunity to put your products in front of the right people.

LinkedIn offers a wide range of ads to its users like sponsored ads, text, and in-mail ads.

8. Ad rolls

Established in 2007, Ad Rolls is a famous all-in-one advertising platform that assists businesses in delivering their message to the right audience. The network brings together over 500 advertising platforms like yahoo, Instagram, Taboola, and others. Adrolls claims that its users will get a 500% return on an ad spend. That is why you can give it a try as one of the best alternatives to Google and Facebook ads.

9. Info links ads

Infolinks is the third largest marketplace in the world. It distributes adverts based on real-time interactions and user intent. This platform offers six types of ad units to its users that include:

1. In-text – displays ad in the textof the page
2. Inframe – presents the ads with an edge or alongside the content
3. Infold – displays or appears right above the fold
4. In article- opens when a user engages with the content of the page
5. In screen– it increases the user interaction with 7%+ CTR on all devices.

10. Snap chat ads

Snap chat is ideal for mobile advertisement as it is available on mobile and tablets only. This social media platform is popular among teens and adults. So if your product is specifically for them, you should test this network to reach that targeted audience.