No doubt Pay-per-click (PPC) advertisement is a great way to increase revenues for your business. It is a low-cost marketing strategy with a low expense that works for every company, from a small start-up to a multibillion-dollar corporation. When done correctly, it is a highly successful marketing approach for e-commerce
How to get AdWords Certified by Zafar Ali
Getting Google Adword certification is probably a great idea to increase your credibility and expertise as a digital marketing professional. This certification is proof given by the Google itself that you are an online advertising expert. You can use the certificate as an additional skill in your portfolio. Also, after
Google ad suspension appeal by Zafar Ali
Being the world’s largest search engine Google ad is the most used digital advertising platform today. Businesses prefer to advertise their products or services on this channel to be ahead of the competition. They use digital marketing platforms to reach the targeted customers at the right time and with an
10 alternatives to Google and Facebook ads by Zafar Ali
No doubt, Facebook and Google are the biggest, the effective, and most used platforms of online advertisements for any business. But it does not mean that there are no other paid advertising channels that you can use to advertise your products and get even better results. Today, I will give
How Do I Build a Landing Page for Google AdWords by Zafar Ali?
A Google ad word landing page is where the users land when they click on your Google ad. The purpose of a good landing page is to grab the attention of the users and help them make successful purchases from your website. In my view, a successful and effective Google
How to Use Instagram Story Highlights on a Brand Account 2021
Instagram is a popular social networking service app that connects people by sharing their photos, videos, and stories. It is one of the most trending ways that connect and engage people, organizations, and businesses. Instagram provides outstanding features like live videos, IGTV, photo sharing, and shop-able tags or posts to
How to Make Evergreen PPC Ads with Zafar Ali
Pay-per-click marketing, when executed with planning, is a cost-effective way to grow your business. This type of advertising attracts potential customers by presenting what they want right in front of them. Advertisers and marketers prefer to create PPC adverts that follow the trend and display only one-time offers. They neglect
What Are Ad Choices and How Do They Affect Your PPC learn with Zafar Ali
You must have noticed a small turquoise triangle icon that often displays on the right corner of many online ads, and you think it is a virus or malware. But actually, it is not. It is a legitimate online service that allows users to see the personalized ads only. Clicking
What is a Bing ad and how much Bing ad costs in 2021 with Zafar Ali
Google is mostly the first choice of advertisers when it comes to PPC advertising. But let us tell you that having 23% of the online search traffic, Microsoft’s Bing is the second largest search engine and the biggest competitor of Google. So using the Bing PPC advertising platform to create
How to Use Music in Marketing Paid Campaigns
People go after the things that attract them, and music is one of those things. Music and marketing are closely related to each other. When you incorporate it in your paid marketing campaigns, it attracts people and makes them remember your business. Music has become an integral part of paid